CSS Journalism and Mass Communication
CEPI’s Journalism & Mass Communication course offers structured, exam-focused coverage of communication models, media theories, global communication, media and society, Pakistan’s media system, development communication, public relations, and media laws and ethics. The course strengthens conceptual understanding and critical analysis, enabling aspirants to write well-organized, relevant and high-scoring CSS answers.
Sections
12
Lectures
40
Access
Paid
What You Will Learn
CEPI’s Journalism & Mass Communication Experience
Communication Models & Media Theories
Understand the communication process and major models, including Lasswell, Shannon-Weaver, Schramm, Osgood, Newcomb, Gerbner and Westley-MacLean. Examine theories such as the spiral of silence, uses and gratifications, media hegemony, diffusion of innovations and media-effects models.
Global Communication, Media & Society
Explore globalization, cultural imperialism, international information flows, the McBride Commission and social media’s impact on developing societies. Analyse the media’s role in democracy, social change, public awareness and social representation.
Pakistani Media & Development Communication
Study the historical evolution of Pakistan’s press, television and radio, along with government–press relations, media freedom and institutional responsibility. Understand dominant and alternative development paradigms, localization, glocalization and social marketing.
Public Relations, Media Laws & Ethics
Learn the development and practice of public relations, including press releases, press notes and press conferences. Examine Pakistan’s media laws, PEMRA, the Press Council of Pakistan, defamation, codes of ethics, media freedom and self-regulation.
Instructors
Learn from CEPI faculty
Sir Ibrahim Tariq Bajwa
54th CTP, with allocation in PAS, and Pakistan Affairs Mentor
Preview Lectures
Sample topics inside this course.
Video
Orientation Class
Preview this lecture to understand the CEPI teaching approach for this topic.
Course Content
Sections and lecture breakdown.
Orientation Class
Foundations of Communication
The Elements of Communication
Berlo's SMCR Model
Noise in Communication
What makes Communication Distinct
Models of Communication
Lasswell's Model
Shannon- Weaver Model
Osgood-Schramm Model
Wilbur Schramm Model
Newcomb's Model
Westley-Maclean's Model
Gerbner's General Model
Authoritarian Theory and Libertarian Theory
Social Responsibility Theory
Soviet-Communist Theory
The Changing View of Media Power
Two Step and Multi-Step Flow
Uses and Gratifications
Spiral of Silence
Diffusion of Innovations
Critical and Power Theories
Media Hegemony
McLuhan's Media Determinism
Global/ International Communication
Journalism
Communication and Cultural Imperialism
The North-South Imbalance
Development Communication
Development Support Communication
DSC vs DC
Development Journalism
The Two Paradigms of Development
Alternative Paradigm
Appropriate Technology and the Snowball Effect
Localization vs Globalization
Public Relations (Part 1)
Public Relations (Part 2)
Public Relations (Part 3)